If your music isn’t online, then it doesn’t exist? Unfortunately, nowadays, this statement is true.
The importance of being online is due to changes in the music industry and the almost extinction of CD Sales. As a result, the strategy to release and promote music has changed drastically in the last few years. One of the reasons is the appearance of online streaming and music sharing platforms such as Youtube, Soundcloud, Spotify, and Deezer.
Youtube still has the biggest impact among all the listed platforms, even though it is a video platform. However, Spotify follows just behind. If your music is not on Spotify, it might exist. Yet, you are not doing it right.
But why Spotify?
- Spotify pays you the streaming of your songs
- There is a great chance for you to be discovered
- You get new fans and listeners
- You are getting introduced to a new audience for your upcoming concerts and releases
Data is everything! On Spotify, you get to know important information about your listeners, such as where your listeners are from and what are their music preferences. To learn more check out The 4 New Engagement Stats on Spotify for Artists.
Would we say that Spotify is a digital music service that brings opportunities? Yes. Musicians quite often make more money from streaming on Spotify than doing gigs.
But, of course, you need a good fan base; read our 6 Pro Tips for a Raving Spotify Fan Base.
But How?
It may sound like it’s easy to promote your music, that you just upload your songs and that overnight your music will have thousands of plays, new listeners, and that money will just start to appear in your bank account. But tht’s far from being true.
This is actually possible with a consistent strategy, but don’t forget the most important thing: your music.
First, however, consider that you are the great artist you already are and that you have awesome tunes ready to be promoted. So which are the steps you should take?
Make your Playlist
Often musicians make lists of their favorite music. This way, you don’t have to count on other people’s lists, but you’ll have to take things into your own hands. Your music will be listened to within a list of music similar to yours and in this way, you will increase the number of song streaming. Why?
Spotify pays you for the streaming of your songs. An example of a successful playlist by musicians is Tom Misch, who did the same thing.
Engage fans on social networks. Not sure how to do it? Check out our 5 No-brainer Tips.
Share your music on all social networks. You can access directly through Spotify and
share the links and draw the attention of the fans you already have.
Data Platforms
These platforms know to be great. It makes things a lot easier. In one place you have in the genre you need, selected lists that are ready for cooperation and push your music to be discovered and get more streamings. And there are two options here. One is to get the data, and then it’s on you, and another option is to let someone use his sources and push your music to specific lists, actually do everything for you. In this case, a good service charges a sharing of data with you or an entire work if you decide on another option. With the cheap one for a few bucks, it’s not worth it to start.
Facebook Groups
Yes, that’s possible. Groups now have the strongest influence in
Facebook and are active. They are also ready to help. Find the right groups and share your music.
Manually search and contact Playlist Curators.
It is a good idea; it takes quite some effort. First, you need to choose a genre, keywords, and search perfect lists for your music on Spotify. Then, when you find the ideal lists, you need to find their creators, contact them and ask for their terms to find your song on their list.
But, don’t get demotivated by the word effort; we’ve got your back with tips on How to pitch your new music to Spotify playlist curators.
Spotify services
And finally, revise your Spotify options. First of all, you need to join.
Spotify for artists.
The next step is to submit your music before release, a minimum of 7 days before, to playlist editors to include your new song on their playlists for new music.
We hope you have a clearer picture of how to promote your music on Spotify. Now is, for sure, the perfect time to start.
Good luck!
