In our article titled, How TikTok is becoming a Music Streaming Giant, we promised to update you when any new developments arise regarding TikTok’s revolutionary distribution services, SoundOn. So, we are here with great news regarding the distribution platform.
Perks of distributing your music via SoundOn
TikTok hasn’t always been a level playing field for independent artists. However, the video-focused social networking giant aims to shift power dynamics using SoundOn. Below are how it intends to do so.
Free promotion on TikTok and professional guidance
In 2022, organic promotion is almost a myth, and artists have to pay to get seen on platforms like Facebook, Twitter, and Instagram. TikTok is still a source of organic growth for many indies. SoundOn wishes to open up more windows of opportunities to artists by selectively promoting tracks released on SoundOn for free.
The songs that qualify will be promoted by influencers affiliated with SoundOn promotional specialists.
Editorial Playlisting on Resso
Like Spotify, TikTok and Resso have editorial playlists for new music. Your song will be considered for editorial playlisting when you distribute your song via SoundOn. Resso is a social music streaming platform that allows users to enjoy music and create user-generated content (UGC) with other users.
Instant Verification of TikTok artist profile.
Are you unable to verify your TikTok artist profile via your current distributor? You can claim your profile by distributing using via SoundOn. This feature has been hidden from independent artists for months. The good news is that it is now accessible to all. You can also claim your Spotify and Apple Music profile on the Bytedance-supported distribution platform.
Easy Monetization on TikTok
When users use your music on TikTok, you ought to get paid. Unfortunately, many artists have been unable to get theirs because of improper distribution and lack of knowledge. With SoundOn, you can monetize your music on TikTok. You will get paid when users make content with your sound.
Final Thoughts
SoundOn has launched several self-serve and in-site marketing tools in the Beta mode. While these tools are not yet available to the general public, you can always count on us to give you a timely update when SoundOn launches them.
